Landing page copywriting services serve you well in lead-generation efforts to build your brand on a national or global scale. Push your message out farther to reach web searchers who already want, and are looking for, what you offer, with our team of expert copywriters on your side.
Landing pages count as a viable means of scaling your business. How does this work? Landing page copywriting combines a few elements to drive traffic to web pages set up for lead-gen, with forms for visitors to join your email list.
Landing Page Copywriting Best Practices
Discover the purpose and voice in your landing page copywriting project. Below, find our best practices:
Keywords come first in the landing page content creation strategy. These serve as a mirror that reflects what web searchers are typing as it relates to your industry. Slip into the mind of your future fans, followers and customers, and predict word combos they’d use (through research as well as your experience-driven “gut hunches”). Then, match those as the focus of your planned web pages.
Blend informative with persuasive. Landing page copywriting should blend informative with persuasive. Copy should emotionally shake up the reader a bit, BUT also deliver useful advice. Teach the reader something new that they likely would not have known before, then compel them to want more.
Be the voice of authority in your industry. To do this effectively, infuse some company references, brand mentions, expert quotes and product-related anecdotes to effectively position your brand as the go-to expert on said topic. This is done while keeping the voice and informative quality of the writing still in tact, balancing all somewhat equally to build trust and confidence in your brand.
Strategically place calls to action at certain spot in your landing page copy to drive action and inspire new sign-ups. Hit with these types of reminders after you make certain points. But also, don’t do call-to-action overkill because it comes off as overly pushy or snake-oil salesy.
Best Landing Page Copywriting Services
Great landing page copywriting services focus on crafting compelling, conversion-focused content for standalone web pages. The content’s job is to capture leads or drive specific actions. Optimize landing pages for maximum impact, using persuasive language and strategic layout to turn visitors into customers.
Keep the copy in balance when you do this. Most landing page content falls short in the area of calls to action. It’s assumed that the reader will just add their name and email to the form on their own, but they generally will not, without that nudge.
Overview of good, strong landing page copy:
- Keywords strategically placed
- Good balance of informational and conversion-focused
- Authoritative voice of the brand
- Teaches something useful
- Compels the reader to want more
- Strong calls to action
Landing Page Copywriting with Search Engine Optimization
High-converting landing pages use purposeful search engine optimization to push the content out to more web searchers and drive traffic to the sign-up form or another, desired action.
For serious, broad-scale lead-gen, devote specific pages to specific keyword combinations, even if those seem highly similar to other landing pages you’ve already published.
Doing this right involves research, planning and publishing of high volumes of targeted pages. Your web developer should map out a plan for landing page creation that includes:
- A list of targeted keyword phrases, with each the focus of a single landing page
- URLS to match your chosen, targeted phrases for each landing page
- Deep content pages of your company’s main website that reflect similar phrasing, that you will inbound-link to from the landing pages that feature unique URLs
- A plan for specific pages to inbound- or outbound-link to other pages or mini sites.
Tips for Creating Landing Page Copy Purposed for Targeted Traffic and Lead-Conversions
Below, find our best landing page copywriting tips to have you chugging along in your lead-generation and sales-conversion content creation project:
Creating massive amounts of lead-generating pages that target very similar keyword phrases, or advice that’s repeated but for different audience segments grouped by demographically or by location, can be exhausting.
At Jersey Girl Websites, we employ the following tactics to keep productivity high and sustain the energy needed to generate unique content for these pages.
- Recruit a team of copywriters who can batch-create landing page content to build out sections of the site, or target micro-URLs by region.
- Divide up the project between writers who craft the written copy, and web designers who will build out the pages, to keep the project focus and output high.
- Gather content snippets to reuse and rewrite for each landing page, with the goal of varying the wording to avoid dupe content penalties.
- Keep a list of expert quotes, stats, testimonial copy, and other plug-and-play pieces of content available for writers to insert into the landing pages.
- Direct team writers to vary the wording, order of points, and voice according to region or demographic being addressed in a particular landing page.
- Pace the project reasonably. Burnout is a common complication of landing-page copywriting. Pad the project timeline, giving needed breaks (no forced work on weekends, for example).
- Give helpful feedback. If one or more writers is doing something right, let them know. Share the best examples with the group so each writer can master the voice of your brand effectively when writing landing page copy.
- Pair up new writers with more experienced copywriters if possible. This is a great way to reach all goals with the content, uphold quality, and train newbies on the fly.
- Regroup at key points. Every contributing party should be on the same page, so to speak. With a group of writers cranking out copy for a bulk landing page project, sometimes a “forest for the trees” mindset can take over. Keep your writing team focused on the big-picture, underlying purpose in the writing, desired voice, and quality of information for each page, for consistency’s sake.
- Celebrate milestones. Landing page copywriting can be exhausting. Keep motivation levels high, and celebrate each time a project milestone is reached.
Ways to Vary Landing Page Content When it’s Starting to Feel Repetitive:
- If one writer seems to be losing steam on a particular landing page content theme, switch it up and have a different writer take over that topic for a fresh perspective and voice.
- Provide a list of topics and themes to pull ideas from.
- Draw inspiration from the competition, but remind writers how to avoid unintentional idea theft.
- Give writers access to each other’s completed pages, to help inspire variety in the writing while keeping the main points consistent.
Most good, seasoned copywriters will not plagiarize or swipe others’ words, but instead know how to spin the existing content to a new angle.
Landing Page Copywriting Services: Reminders to Help You Hit the Goal
Your goal, of course, is to bring in warm-to-hot leads and convert them to sales. Landing page content writing is not random; it’s entirely purposeful in this regard. Below, find project objectives to include in your landing page copywriting project:
Build a niche presence, including subsets of the main niche (example, you’re selling a dog product that’s perfect for small dogs, so you want multiple sales pages that target each type of small dog (teacup poodle, chihuahua, etc.)
Write to increase sales conversions. Some web pages are strictly informative, but landing pages must reflect the underlying purpose of attracting leads and gaining new sign-ups or sales.
Focus on SEO. Search engine optimization is the secret sauce that attracts leads into your pipeline. A good, strong team of SEO copywriters will understand this critical piece of the project that will help you drive more traffic, build your list and convert leads to customers.
Use cost-effective means of creating content. Batch the project and recruit a writing team. Most freelance copywriters or content writers will be grateful for a long-term project, and willing to meet you halfway on the pricing. If you can set a flat-rate for landing page creation per page, and keep edits to a minimum by choosing strong writers, you’ll have a powerful production team in your corner who can help you grow your online presence on a massive scale.
Learn About Our Landing Page Copywriting Services
We offer landing page copywriting services in bulk, using a team of expert writers. Read about what our service includes, here.
Hire Landing Page Copywriters to Reach Your Content Goals Faster and Better
Landing page creation should be handled by expert content writers. At Jersey Girl Websites, we aim high with our writing goals and are pleased to serve you with exceptional quality copywriting and SEO content.
Don’t try to do landing page copywriting on your own. Rely on our dedicated writing team to take your project next-level and deliver on-budget, on-target and on-time.
Contact Jersey Girl Websites for a landing page copywriting quote today.