Do you need a marketing plan for your landscaping company? If you already have a website and search engine optimization in place, that’s a great start. Don’t forget, though, that having a seasonal business means you want to get in front of the right people at the exact right time.
Here are a few, simple marketing methods you can use to help your landscaping company increase sales during the active growing season:
Landscape Company Marketing: Try an Email Newsletter
A seasonal email newsletter really lends itself to the landscaping industry. Why? The change of seasons brings the urge to clean up, spruce up, and prep for seasonal holidays, festivities and get-togethers of all kinds.
Stay ahead of the landscape company marketing game, with a simple plan of action for your landscape company’s email marketing strategy:
- If you haven’t already, add lead capture to your website
- Identify the biggest moneymakers for each season (example: spring and fall cleanups)
- Make a plan for your seasonal newsletter
- Gather content, including photos, before and after stories, and customer testimonials
- Come up with a seasonal special (example: Get $50 off your spring cleanup when you book before March 1)
- Create your first seasonal newsletter. This will become the template for your future landscape company newsletters
More Landscape Company Marketing: Start a Blog
Jersey Girl Websites utilize the WordPress platform- which means you have a blog already built into your website’s design. If you haven’t yet posted targeted content in a blog format on your website, this is easy enough to set up and make a plan.
Steps for Landscape Company Blogging Success
Here’s how your blog content strategist will use the power of content to attract more seasonal orders:
- Choose your keyword topics to focus on in upcoming blog posts.
- Establish a content creation plan of action: say, 5 new blog posts per month.
- Write and edit all 5 blog posts.
- Strategize and implement SEO for each of the 5 posts.
- Come up with a seasonal offer and call to action that you’ll promote at the bottom of all 5 posts.
- Add images to your posts, and search optimize these.
- Hit publish!
Contact Us
Contact us for your customized landscape company marketing plan of action. Please fill out this form completely, so that we can learn about your business before customizing a marketing plan of action.