Let’s talk about content marketing plans for wellness experts. How will you build your presence and authority online? You need a success strategy. Jersey Girl Websites can help.
Start with a symptom
A lot of your clients start out by naming symptoms. This lends itself well to routine blogging/publishing of SE optimized pages on your site.
You are attracting visitors to your site/readers of your content, via a word match. They’re searching. You have posted about the topic. So they find you.
Wellness content marketing: how to optimize “symptom based” posts
Symptoms are your keywords.
Start with the symptom. List it in the title of the new blog post or page, and make it the seo focus of the entire page. Include important details in paragraph, list, and bulleted form, with seo titles topping each section. Add an image to each section of the text that is also SE optimized.
Add lead capture.
At the bottom of the page, add your sign-up link to guide readers to sign up for your list.
You should also set up a pop-up form on your site that nudges folks to sign up. But set it for maybe 20 or 30 seconds and once per day pop-up so that your regular readers won’t get annoyed at the poke.
Diversify your offerings. Add digital products.
Finally: create affordable resources that speak to the non-clients as well. Some may want direct coaching while others will prefer to read and download self-coaching resources.
With the changing economy, more experts like you (coaches, guides, leaders, consultants, teachers, etc.) should offer the option to purchase guides like these, to download and use in their lives.
Try launching a membership.
A monthly paid group is also good. For example, if a reader pays to be in your network, they get to download the guides for free.
This means lots of content creation and tech work, but it’s doable! You can admire what other people create, or you can be your own creator. The internet gives us this gift of unlimited space to communicate in, very affordably.
Grow your website presence as a wellness expert.
Get a website. Start posting and linking to your posts. Set up Q&A on there. Activate lead capture and email marketing. Use a real list manager. I use AWeber. It’s all very doable!
Get wellness content marketing support here
Do you need help putting a wellness content marketing strategy into action? Contact us for a project quote today.