If you’re a business owner who posts regularly on Facebook, that’s a great start. But I want to tell you why you should also get a website. Your goal should be to integrate the content that you post on your website with whatever is happening on your Facebook business page. This is important for a number of reasons, and today I’m going to share with you all of those reasons. I’ll also give you a solid approach to creating and posting content on your website. Then I’ll supply the method you should be using to publish content on your business social media pages.
Why a Company Website and Not Just a Facebook Business Page (and How to Approach Integrating the Two)
Ready to learn the proper way, the best way, and the way that will get you results from integrating your company website content with Facebook and other social media sites, to make your biz fly? Let’s go.
- Why A Website and Not Just a Facebook Page?
- Your Website: The Proper Method for Posting and Sharing
- Get a Website Creation Quote
Why A Website and Not Just a Facebook Page?
Reminders of why it’s so important to have a website and not just a Facebook page in this competitive day and age:
- It’s great for your SE rank.
- Brand recognizability and staying power.
- Without a website, you don’t have lead capture.
- Your website should be the hub of all content publishing.
- What happens when Facebook changes the algorithm?
- Google is still the king of search.
- Social media drives traffic to your blog or website.
It’s great for your SE rank.
Google recognizes when business owners have a cohesive content strategy across all platforms and with a website.
There is space on your Google listing for your website and for your social media pages, on purpose. It’s expected that you’ll show up where the traffic is. And the truth is that it comes from all of those places.
Your website will rank better, your Google listing will feed you more search results, and your social media pages will also get you more views, clicks and follows, if you integrate these. This is key to your success in today’s competitive market.
Brand recognizability and staying power.
You probably see that your favorite brands from top companies have a presence in all of the expected spots online.
That includes top social media platforms like Facebook, Linkedin, Instagram and Twitter, and it especially includes the company’s own website. Please don’t overlook this.
Without a website, you don’t have lead capture.
What are we capturing? Email addresses… and more recently, phone numbers, if relevant.
Email marketing is still the best way to make sales even with all of the social media activity. There’s a lot you can do with people’s email addresses including direct them back to a new social media page, show them a special offer, reach out to them personally, introduce your services, send tips, and sell directly through payment gateways.
Your website should be the hub of all content publishing.
Biz owners tend to feel like the Facebook page is HQ. But what happens when Facebook goes down? There is actually an important method of integrating your business website’s content with content you publish on your Facebook business page. Most people miss it — they do one, or the other. But Google’s algorithm recognizes and rewards this method. So please continue reading this post, so you can understand how it all works, and what your approach should be toward setting this up and creating a rhythm for how you post your content online in BOTH places.
What happens when Facebook changes the algorithm?
If you’re not worried about ONLY sharing your business info on Facebook, you should develop a healthy concern. Depending on their algorithm to do right by your hard work isn’t a smart approach. After all, what happens if you’re locked out of your Facebook account, or Facebook gets bought by a new company who makes huge changes that impact your views? If you have no website, all of that traffic and following is just lost in the abyss. Respected brands have websites. Only posting on FB is definitely putting your eggs in one basket.
Instead of leaning heavily on Facebook to float you and send business your way, reframe your mindset. Your website should function as the wellspring from which all content bursts forth and is then shared on social media, and via email. That’s why you need a content creation plan to get started on right away.
Google is still the king of search.
We might have beef with Google right now. We might be embracing the use of other search engines. But when people want something right now, they search. Are they searching for what YOU offer? Where do you want them to land after they search? How about your website?
They don’t mess around on social media. They don’t post on a group waiting for replies. They go straight to Google, which is very different than what typically happens on your Facebook page or in your FB group.
So, is your company website showing up on Google? It should be. And it can be, once you start posting and optimizing content there.
Social media drives traffic to your blog or website.
We have the power to drive traffic from social media to our website or blog. This technique is called backlinking. Here’s how it works.
When you upload content directly to social media, you serve whatever social media site you are currently on. But uploading the content directly to your blog or website will serve you in terms of making your website rank higher on search engines. So our goal is to POST THE CONTENT TO OUR WEBSITES, then link to it from our blog or website, and continue to backlink as our primary traffic driving strategy.
Again social media sites are for sharing links to your website to help you generate more leads.
Your Website: The Proper Method for Posting and Sharing
Part 1: Website Content Creation Technique
Below, I’ve outlined the technique that you should be using to create and share content:
- Make content. Take pictures or make videos, and write informative content posts.
- Publish the content. Publish these to a new post on your website. (If you’re not in the habit of doing this, just log in. Break the seal. Start thinking of your website as the home of your business.)
- Optimize the content. Optimize the content that you just posted on your website. Make sure that you’ve used the best keywords which will bring traffic from search to your sign-up form.
- Link to your sign-up form. Place it prominently on the post, and also make a pop-up form that comes up after people read.
- Share on social. Systematically log into all of your Facebook accounts one at a time. Share links to your latest website post or page from there, with a nice lead-in and hashtags.
Part 2: Integrate Your Site with Social Media
How to integrate your website content with your social media content:
If you have already built a following and big content collection on Facebook, then you should start using the content that’s there to create new messages and post them on your blog or website.
- Use content from your Facebook page to post on your website. Rework what was written. Then share the same advice as posts on your website.
- Edit the content a bit to make it blog-friendly. Format it in an organized way, with headings, subheadings, bullets and numbered lists.
You should also match the flavor of your FB page with your website posts.
What I often see with small local businesses is a mismatch between a company’s social media pages and their actual website. The two will look very different visually. The voice of the company doesn’t make it from one vehicle to the next. It’s a disconnect. Yes, your customers notice. When they visit your site, it feels empty and sad.
This appears to happen when the company decides to hire a company to make their website. The web design company does not make use of the beautiful photos and messaging that the business has already used to create their Facebook page. These should absolutely match.
I just took a look at a local shop, with all of the content that they worked so hard to take pictures and post beautiful food photos to their Facebook page.
Then I went to their website. It’s great that they had a pro make their site. But it would be much more meaningful and personalized if the website creator took the existing content if it looks good, directly from the Facebook page, and brought that same homespun vibe to the website by sharing the carefully crafted content on their site as well.
You would also create brand recognizability by doing that.
Your customers are likely emotionally connected to you. So if there are some really good heartwarming photos that you’ve published on FB, why not make that content go the extra mile and share it on your website?
This is what the web is for.
Your website, again, serves as the home base of your company communication. The social media sites help to drive out your message farther to the masses.
To Recap the “Integrate Your Social Media Business Page Content with Your Website and Blog” Method:
- Post on your site
- Copy the post link
- Share it on social media
- Rise higher on Google for your search words.
Consider these tips when creating your company website. And please remember: yes, it’s worth building a home for your business online.
Get a Website Quote
When you’re ready to take your online presence next-level, contact us using the form on this page.